ok- lol What do I mean by this? When working with cream based products- especially foundations, it is so much more effective to gently, but firmly, push the makeup onto and into the skin. It doesn’t matter if you’re using a brush, a sponge,(my go to choice for on set), or your fingers (my favorite tool for personal application-as long as they are clean!) by pressing and pushing the makeup into the skin, your foundation ends up looking like -Surprise!- SKIN! If you choose to use a brush often the flat foundation brushes leave streaks and I find that many times the thinner, stiffer brushes just move cream makeup around the surface of the skin. Instead look for a softer slightly denser brush, whether the traditional flat foundation brush, an stipple brush (which also works by pushing makeup into the skin in smaller “pixellated” deposits mimicking to an extent the look of airbrushed skin. Thinner creams tend to work best with this type of brush. My favorite though is the Cover FX brush- I really love the shorter, but dense bristles. They are soft yet firm enough to truly do a great job with cream makeup. My newest favorite is by bdellium (bottom one pictured here) another dense brush- and slightly firmer but I love the pointed end to fit in all the creases! Now, if sponges are your favorite nothing really beats a beauty blender. these fluffy little pillows are so soft and wonderful to actual bounce the makeup onto your skin and really helps achieve great and flawless coverage. I use these particularly when I have a lot of coverage, and it involves textural issues, ie acne, scarring, roughened texture etc. I feel I can achieve a lightweight , but full coverage quickly. The key to this sponge, and ALL sponges in makeup is wet it first! Get it well saturated so it expands to double its size, but is not dripping. Then use sponge and bounce makeup into the skin, then using your first two fingers, and a rolling motion continue to press. This effectively spreads the foundation without also removing as much as it deposits, which can often happen with a rubbing or spreading technique. I also carry and use mini flat rectangular non-laytex sponges that I really love and they are much more cost-effective than the beauty blenders and disposable as well. The typical wedge style makeup sponge will work with this also. Lastly- fingers! It’s fine to dab the cream on all over using fingers, but when it comes time to blend this is where short quick presses work best, and I use the same rolling motion I do with the sponges. It also helps that the warmth from your fingers will melt the product into your skin, again all resulting in the effect of your makeup looking like skin on your skin. whichever method you choose to apply your cream makeup please don’t forget to give it a light set with a setting powder, otherwise that cream will slide and move throughout the day. Voila’ flawless skin!